Content strategy, planning and creation
The method we use at B+B Group with real brands, in a written, hands-on course so you can build your brand’s content strategy and run it, or delegate it, with sound judgment. The course is in Spanish.
You’re buying at pre-sale: you get each module by email as soon as it’s published, with its template.
Stop posting for the sake of posting.
Most brands don’t have an ideas problem, they have a method problem: they post when there’s time, without clear pillars and without knowing what’s working.
In this course we show you how we solve it at the agency: how to connect content with the business, how to plan at volume without losing quality, and how to read metrics to decide what comes next.
Who it’s for
Founders and business leaders
Who want to grow online with a clear strategy and defined processes instead of improvising.
People who delegate to a team
Who want to professionalize their brand’s content system and oversee the work with judgment.
Professionals and creators
Marketers, students or creators looking to update their approach and stop improvising.
What you’ll learn
To connect your business model with a clear communication strategy.
To structure your content channels to grow, not just to be present.
To use Instagram and TikTok professionally and strategically.
To plan content at volume and with quality, without losing creativity or focus.
To define what content your audience needs and how to measure concrete results.
To think like a strategist to lead your communication or delegate it without losing control.
To identify the key metrics for better decisions.
To boost your results with UX basics and Meta Ads.
Syllabus
- IntroductionFree access
- Business model fundamentalsThe base of every strategy
- Communication channelsInstagram and TikTok
- A content strategy, step by step
- Content pillars
- Tone of voice and brand style
- Scripts, formats and editing
- Filming and set designWith real resources
- Effective copy for each channel
- Content planning and structure
- Community management and engagement
- Metrics analysisHow to read them and improve
- UX applied to contentTo increase conversions
- Meta Ads campaignsKey recommendations
- How to delegate the content systemIn an orderly, effective way
- Hands-on exercisesApplied to your business
Who teaches it
Micaela Ramunni, CEO and founder of B+B Group
Marketing strategist with more than 15 years in the Argentine market, leading a team of 30 professionals that runs content for brands such as Oxford Polo Club, Lucky Brand and Mesa 1. In 2026 she was a judge at the Lápiz de Oro for Digital Marketing and Influencer Marketing and a speaker at Social Media Day Mendoza.
What’s included
- 16 written modules, with worked examples and worksheets to complete
- Google Sheets templates for every module
- A live session with Micaela when you finish the course, to review your plan
- Direct access to B+B tools, such as the margin calculator
- Any updates we add to the course
- 3 interest-free installments with Mercado Pago
or 3 interest-free installments
Buy at pre-saleFrequently asked questions
Do I need prior marketing experience?
No. The course is designed for founders, business leaders and teams who want to organize their communication, and it also works for professionals looking for a more strategic method.
How does the pre-sale work?
You buy today and get each module by email as soon as it’s published, with its template. We’ll email you about every release.
What’s the format?
It’s a written course in Spanish. Each module has the explanation on one side and the worksheet on the other, with a worked example to guide you and a template to copy into your Drive. When you hand in the last module’s worksheet, you book a live session with Micaela to review your plan.
When do I start?
With the first module you receive. From there you go at your own pace, module by module, applying it to your brand.
Can I pay in installments?
Yes, in 3 interest-free installments with Mercado Pago.
Is the course updated?
Yes. Any updates we add are included for everyone who already bought the course.
What if I’d rather have the agency do it?
We can do it for you. B+B Group runs strategy, production and social media for brands in Latin America, the United States and Europe. Write to us and we’ll tell you how we work.
Start posting with a strategy
At your own pace, applied to your brand, with the full method we use at the agency.
Buy at pre-sale
Have a project in mind?
What we learn, we share.
Once a week: ideas, trends and tools we use with real brands. No spam.
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