Social media management for brands
Strategy, content, video production, community and creators for Instagram and TikTok, run by a team that knows your brand inside out. We measure real reach, saves, shares and inquiries, not likes.
A good-looking feed is not enough. It has to reach new people and bring them back.
What’s included
Strategy and content pillars
We define what the brand talks about, in what tone and for whom. Every pillar has a job: attract new people, build trust or drive sales.
Monthly plan
An editorial calendar approved before the month starts, with formats and key dates.
Video production
Reels, product content, shoots and event recaps, produced by our in-house team.
Community management
Replies to comments and messages in the brand’s voice, every day.
Creators and influencers
Chosen for brand fit, not just follower count.
Hooks that hold attention
On most accounts, a large share of viewers drop off a video in the first few seconds. That’s why we write several openings for each idea and test which one holds attention longest.
Metrics that matter
Reach to non-followers, retention, saves, shares and inquiries. What doesn’t work, we stop doing.
How we work
Audit
We analyze the account, which formats have worked, what competitors are doing and which spaces nobody is filling.
Monthly plan
We present pillars, calendar and key pieces for your approval before we produce anything.
Production and analysis
We produce, publish and reply, and every month we compare against the previous one to keep what works.
Social media connected to the rest of your marketing
Organic content performs better when it’s connected to paid media, the website and launches. For a pizzeria opening, we combined a launch event, out-of-home advertising, more than 30 influencers, geotargeted ads and original content: followers grew sevenfold in five months and paid media reached 786,000 people in the opening month.
For a restaurant group with three brands, we defined a distinct editorial line for each one. In 18 months, the flagship brand doubled its community and the second one grew it eightfold.
Frequently asked questions
How many posts per month does social media management include?
It depends on the goal and the channel. We set the number in the proposal, along with the format mix: Reels, carousels, Stories and creator content. We’d rather publish fewer pieces that perform than chase volume without results.
Do you produce the content, or does the brand have to?
We produce it, with designers and an in-house video team. If the brand has existing material or people who want to appear on camera, we build them into the plan.
Do you work with influencers?
Yes. We select creators based on brand fit and the quality of their audience, coordinate the content and measure the results of each one.
Which metrics do you report?
Reach, reach to non-followers, video retention, saves, shares, community growth and inquiries generated. Followers are one data point, not the goal.
Should my brand be on Instagram or TikTok?
It depends on where your audience is and what kind of content you can sustain. For most Argentine brands, Instagram is the main channel and TikTok adds reach with new audiences using the same material, adapted.
Is your social media bringing in customers?
We’ll review your account and tell you what we would do in the first 90 days.
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