Out-of-home advertising in Buenos Aires

Scan and measure
every billboard

We plan, negotiate, buy and execute out-of-home (OOH) campaigns across Buenos Aires City and Buenos Aires Province, integrated with your digital strategy. From the idea to photo proof of every billboard installed.

Get a campaign quote See formats

One billboard doesn’t make a campaign. Location, frequency and message do.

Formats we work with

Vertical

Street posters (séxtuples)At eye level, ideal for neighborhoods and openings.

Large format

Building wraps (medianeras)Impact on avenues and access roads.

Road and highway

SpectacularsMass reach on high-traffic routes.

PPL

Backlit street panels (PPL)Presence along retail corridors.

Platform

Subway (Subte)Downtown and business districts.

Shelter

Bus sheltersDaily bus commutes.

Digital

Digital screensAnimated, rotating creative.

Where we run campaigns

City ofBuenos AiresProvince ofBuenos Aires

From the neighborhoods and business districts of Buenos Aires City to the retail corridors, access roads and highways of Buenos Aires Province.

What’s included

Strategy by objective

Areas, formats and flight dates based on who you want to reach: the local neighbor, the decision-maker in a business district or the shopper on a retail corridor.

Plans by budget

Two or three options with locations, formats and reach, so you can choose with everything in front of you.

Vendor negotiation

We work with the leading OOH media owners in Buenos Aires City and Buenos Aires Province.

Creative design

Adaptations for each format, readable from a distance and with a trackable QR code.

Full execution

Printing and installation, with insurance, taxes and municipal fees included in the quote.

Integration with digital

Geotargeted ads in the same areas, tracked QR codes and local creators.

From idea to street

Step 1 · Brief

Objective and budget

Audience, areas, flight dates and estimated investment, which is what determines availability.

Step 2 · Plans

Availability and booking

We survey available sites, present alternative plans and book the locations you choose.

Step 3 · Street

Production and proof

Design, printing, installation and photo proof, coordinated with digital media.

Integrated out-of-home

For a pizzeria opening in the northern part of Buenos Aires City, we combined street posters in the neighborhood with a launch event, more than 30 influencers and geotargeted ads. Followers grew sevenfold in five months.

For a brewery opening in Recoleta, neighborhood billboards supported the launch alongside 20 invited creators and product content.

Frequently asked questions

How much does an out-of-home campaign in Buenos Aires cost?

It depends on the format, the area and the flight dates. A building wrap on a main avenue doesn’t cost the same as a network of street posters in a neighborhood. With an estimated budget, we build plans that keep the reach by adjusting the mix of sites.

What out-of-home formats are available?

Street posters (séxtuples), building wraps (medianeras), spectaculars, backlit street panels (PPL), subway formats, bus shelters and digital screens, among others. Each area has a different inventory, and we choose based on the objective and the audience’s daily routes.

How far in advance should I plan it?

The sooner, the better, because availability of the best sites depends on the dates. Ideally, start planning at least a month before the campaign begins.

How do you measure an out-of-home campaign?

With tracked QR codes, branded searches, traffic and inquiries in the area during the campaign and, when there’s a physical store, with sales for the period compared to the previous one.

Do you run out-of-home outside Buenos Aires City?

Yes. We work across Buenos Aires Province, where many areas perform better and cost less than the most saturated neighborhoods of the City.

Planning an opening or a launch?

Tell us your objective, area and date, and we’ll present out-of-home plans integrated with digital.

Book a meeting