Paid media agency in Buenos Aires
Meta Ads and Google Ads campaigns built to sell: ecommerce, stores that sell through WhatsApp and B2B lead generation. Every dollar of ad spend is read in revenue.
Paid media rarely fails for lack of budget. It fails because of structure.
What’s included
Structure by business goal
We split campaigns by what you sell and to whom: catalog, remarketing, prospecting, messages by location or lead forms that qualify leads. Each one with its own budget and its own metric.
Tracking before spending
Pixel, Conversions API and GA4 set up and verified before scaling.
Meta Ads
Facebook, Instagram and WhatsApp: catalog, sales campaigns, messages and instant forms.
Google Ads
Search, Performance Max and YouTube, with conversions connected to GA4.
Ad creative
Visuals and videos made for ads, with constant testing of hooks.
Daily AI monitoring
Our own agent reviews spend, frequency, creative fatigue and campaigns that spend without selling every morning, and alerts us before money is lost.
A report that makes decisions
It starts with revenue, compares it with the previous month and says what was cut, what was scaled and what comes next.
How we run an account
Audit
We look at what spends without selling, expired campaigns that are still running, overlapping audiences and whether the tracking can be trusted.
Rebuild
We reorganize the structure by goal, move budget toward what sells and define the metric for each campaign.
Ongoing optimization
Weekly adjustments, creative refreshes and a monthly report with decisions, not just metrics.
Where it performs best
Ecommerce. Catalog and dynamic remarketing campaigns, with ROAS read against the margin of each category and not against an overall average.
Stores that sell through WhatsApp. One campaign per location with its own radius and preset messages. For a chain with more than 15 locations, cross-referencing the data showed that sales track conversations (0.66 correlation) far more closely than ad spend (0.14).
B2B companies. Forms that qualify by industry and volume, audiences by job title and company, and sales follow-up on every lead.
Frequently asked questions
How much should I invest in digital advertising?
It depends on your average order value, your margin and your goal. For an ecommerce business, the investment is set from the business’s break-even ROAS; for a physical store, from how many conversations each location needs. We run the numbers with your data in the first meeting.
Should I invest in Meta Ads or Google Ads?
Meta works best to create demand and sell through catalog or messaging. Google works best when people are already searching for what you sell. Most of our accounts combine both, with separate budgets measured by results.
How long does it take to see results from paid media?
Campaigns need two to six weeks to exit the learning phase and stabilize. An audit and a structural rebuild can show improvements from the first month, especially when budget is being spent on campaigns that don’t sell.
Are the ad accounts owned by my company?
Yes. The accounts, the pixel and the data belong to your company. B+B works as a partner with admin access, so you always keep control.
What is a good ROAS?
One that beats your business’s break-even point. A 4x ROAS can be excellent for a high-margin product and fall short for a low-margin one. That is why we always compare it against the profitability of each category.
Is your paid media selling what it should?
We review your Meta or Google account and show you where the budget is going.
Book a meeting
Have a project in mind?
Resources
Get marketing ideas in your inbox
© 2026 B+B Group. All rights reserved. B+B Group