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Integrated sales and marketing strategy

For companies that need to get their selling and their messaging in order: a business diagnosis, a plan built on sales metrics and a team that executes it across every channel.

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3 stagesdiagnosis, plan and execution, with the same team from start to finish

1 metricper goal, tied to sales and not to likes

9 disciplinesfrom sales strategy to AI automation

Before doing more marketing, you need to know what is holding back growth.

What it solves

Channels that don’t talk to each other. Ads send traffic to a website that doesn’t convert, or social says one thing and the ads say another.
Not knowing what works. The money gets spent, but nobody can say which part of the marketing brings in sales.
Relying on a single channel. Every client comes from referrals or from one platform, and there is no way to grow on demand.
Growing without structure. New locations, products or markets without a plan to support them.

What’s included

Strategic diagnosis

We analyze your business, margins, sales process, current channels and competitors. The result is a map of what works, what is wasted and where the opportunity is.

Metrics

One primary number per goal, tied to sales, and a dashboard to track it.

Positioning

Value proposition, messaging and differentiators against the competition.

Channel plan

Which channel plays which role, with what budget and in what order.

Branding

A consistent visual and verbal identity across every touchpoint.

Web and conversion

Websites built to convert, with connected tracking and SEO from day one.

Email and automation

Welcome, abandoned cart and follow-up flows, plus AI automations for reporting and operations.

How we work

Diagnosis

Meetings with your team, a review of your data and channels, and a report with findings and priorities.

Plan

Goals, metrics, channels, budget and timeline, with a modular proposal so you only hire what you need.

Execution

The same team that built the plan executes it, measures it and adjusts it every month, in coordination with your in-house team.

Frequently asked questions

What does a marketing diagnosis include?

A review of the business and its margins, the sales process, every active channel (social, paid media, web, email), the competition and the tracking setup. It ends with a findings report and a ranked list of priorities.

Do I have to hire every service?

No. Our services are modular: after the diagnosis we put together a proposal with the modules your business needs, in the order that makes sense.

Do you work with the company’s marketing team?

Yes. We can lead all of your marketing or complement an in-house team, with roles and owners defined from the start.

How long does it take to see the impact of an integrated strategy?

Changes in paid media and conversion usually show up in the first or second month. Brand positioning and community are measured over six months or more. That is why the plan defines which metric to watch at each stage.

Let’s start with the diagnosis

In 30 minutes we get to know your business and tell you where we would start.

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