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select{padding-right:40px;text-overflow:ellipsis}<\/style>\n\n\n<div class=\"bbx bbx-wide\" data-no-translation>\n<section class=\"bbx-hero\">\n<h1 class=\"bbx-h1\">Margin and break-even ROAS calculator<\/h1>\n<p class=\"bbx-lead\">Enter your product's price and costs to see how much you keep per sale, how much you can spend on ads to win that sale without losing money, and the minimum ROAS you need.<\/p>\n<\/section>\n\n<div class=\"bbx-calc-wrap\" data-wrap data-tool=\"Calculadora de margen\">\n<div class=\"bbx-gate\" data-gate>\n<h3>Unlock the calculator<\/h3>\n<p>Fill in these four details and use it right away. We'll add you to the B+B newsletter: marketing ideas, case studies and trends once a week.<\/p>\n<form data-gform novalidate>\n<input type=\"text\" name=\"nombre\" placeholder=\"Your name\" autocomplete=\"given-name\" required>\n<input type=\"email\" name=\"email\" placeholder=\"Your email\" autocomplete=\"email\" required>\n<select name=\"tipo\" required><option value=\"\">Type of business<\/option><option value=\"Ecommerce\">Ecommerce<\/option><option value=\"Local o gastronom&#237;a\">Store or restaurant<\/option><option value=\"Servicios\">Services<\/option><option value=\"Venta a empresas\" data-b2b=\"1\">B2B<\/option><option value=\"Estoy empezando\">Just starting<\/option><\/select>\n<select name=\"inversion\" required><option value=\"\">Monthly ad spend (ARS)<\/option><option value=\"No invierto\" data-r=\"0\">I don't run ads<\/option><option value=\"Hasta $300.000\" data-r=\"1\">Up to $300,000<\/option><option value=\"$300.000 a $1.000.000\" data-r=\"2\">$300,000 to $1,000,000<\/option><option value=\"$1.000.000 a $3.000.000\" data-r=\"3\">$1,000,000 to $3,000,000<\/option><option value=\"M&#225;s de $3.000.000\" data-r=\"4\">Over $3,000,000<\/option><\/select>\n<input type=\"text\" name=\"web\" tabindex=\"-1\" autocomplete=\"off\" class=\"bbx-hp\" aria-hidden=\"true\">\n<button type=\"submit\" class=\"bbx-btn\">Use the calculator<\/button>\n<\/form>\n<p class=\"bbx-gate-msg\" data-gm=\"email\" hidden>Please enter your name, a valid email and answer both questions.<\/p>\n<p class=\"bbx-gate-msg\" data-gm=\"err\" hidden>Something went wrong. Please try again in a few minutes.<\/p>\n<p class=\"bbx-gate-fine\">We'll send you an email to confirm your subscription. You can unsubscribe anytime.<\/p>\n<\/div>\n<div class=\"bbx-calc bbx-locked\" data-calc aria-hidden=\"true\">\n<div class=\"bbx-calc-in\">\n<label>Selling price<span>What the customer pays. If you charge sales tax or VAT separately, enter it without tax.<\/span><input type=\"number\" inputmode=\"decimal\" min=\"0\" data-k=\"precio\" placeholder=\"20000\"><\/label>\n<label>Product cost<span>What it costs you to make or buy.<\/span><input type=\"number\" inputmode=\"decimal\" min=\"0\" data-k=\"costo\" placeholder=\"8000\"><\/label>\n<label>Shipping or delivery<span>Only if you pay for it. If the customer pays, leave it at 0.<\/span><input type=\"number\" inputmode=\"decimal\" min=\"0\" data-k=\"envio\" placeholder=\"2000\"><\/label>\n<label>Fees and payment processing (%)<span>Payment processor, card, platform or marketplace fees, as a percentage of the price.<\/span><input type=\"number\" inputmode=\"decimal\" min=\"0\" max=\"100\" step=\"0.1\" data-k=\"comision\" placeholder=\"8\"><\/label>\n<label>Your current ROAS (optional)<span>Sales from your ads divided by what you spent. You'll find it in your ads manager.<\/span><input type=\"number\" inputmode=\"decimal\" min=\"0\" step=\"0.1\" data-k=\"roas\" placeholder=\"4.5\"><\/label>\n<\/div>\n<div class=\"bbx-calc-out\">\n<div class=\"bbx-calc-r\"><span>You keep per sale<\/span><b data-o=\"queda\">$ 0<\/b><\/div>\n<div class=\"bbx-calc-r\"><span>Margin<\/span><b data-o=\"margen\">0%<\/b><\/div>\n<div class=\"bbx-calc-r bbx-calc-main\"><span>The most you can spend on ads to win one sale<\/span><b data-o=\"techo\">$ 0<\/b><\/div>\n<div class=\"bbx-calc-r bbx-calc-main\"><span>Break-even ROAS<\/span><b data-o=\"roasmin\">0<\/b><\/div>\n<p class=\"bbx-calc-msg\" data-st=\"vacio\">This is an example. Enter your price and costs to see your numbers; anything left empty counts as zero.<\/p>\n<p class=\"bbx-calc-msg\" data-st=\"neg\" hidden>With these numbers every sale loses money before any advertising. Review your price or costs before running ads.<\/p>\n<p class=\"bbx-calc-msg\" data-st=\"sinroas\" hidden>If your ads run below the break-even ROAS, they sell but don't make money.<\/p>\n<p class=\"bbx-calc-msg bbx-ok\" data-st=\"ok\" hidden>Your ROAS is above break-even: your ads make money. The difference is what you can reinvest to grow.<\/p>\n<p class=\"bbx-calc-msg bbx-warn\" data-st=\"justo\" hidden>Your ROAS is barely above break-even: almost everything a sale leaves goes to advertising.<\/p>\n<p class=\"bbx-calc-msg bbx-bad\" data-st=\"mal\" hidden>Your ROAS is below break-even: every sale your ads bring in loses money. Review your ads, targeting or price before spending more.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n<h2 id=\"how-it-works\" class=\"bbx-reveal\">How it's calculated<\/h2>\n<div class=\"bbx-editorial bbx-reveal\">\n<p><b>What you keep per sale<\/b> is the price minus product cost, shipping and fees. It's the money each sale leaves before advertising, salaries and rent.<\/p>\n<p><b>Margin<\/b> is that number divided by the price. If you sell at $20,000 and keep $8,400, your margin is 42%.<\/p>\n<p><b>The most you can spend per sale<\/b> equals what you keep: if winning a sale costs more than that in ads, you lose money even while selling.<\/p>\n<p><b>Break-even ROAS<\/b> is 1 divided by your margin. With a 42% margin you need a ROAS of at least 2.4: every dollar in ads has to bring back 2.4 in sales just to break even. Anything above that is profit.<\/p>\n<\/div>\n\n<h2 id=\"faq\" class=\"bbx-reveal\">Frequently asked questions<\/h2>\n<details><summary>What is ROAS?<\/summary><p>Return on ad spend: sales that came from your ads divided by what you spent. A ROAS of 4 means every dollar spent brought back 4 in sales.<\/p><\/details>\n<details><summary>Is a ROAS of 3 good?<\/summary><p>It depends on your margin. With a 50% margin, break-even ROAS is 2 and a ROAS of 3 is profitable. With a 25% margin, break-even is 4 and a ROAS of 3 loses money. There's no good ROAS in general, only a good ROAS for your business.<\/p><\/details>\n<details><summary>Should I include taxes?<\/summary><p>If you charge sales tax or VAT separately, enter the price without it, because that tax isn't yours. Otherwise enter the final price the customer pays.<\/p><\/details>\n<details><summary>Which costs are left out?<\/summary><p>Salaries, rent, tools and other fixed costs. This calculator measures what each sale leaves. To know whether the business as a whole makes money, subtract the month's fixed costs.<\/p><\/details>\n\n<div class=\"bbx-cta\">\n<h2>Want us to look at your numbers?<\/h2>\n<p>In a 30-minute call we review your margin, your ads and which number should guide your marketing.<\/p>\n<a class=\"bbx-btn\" href=\"https:\/\/calendly.com\/micaela-bmasbgroup\/30min\" target=\"_blank\" rel=\"noopener\">Book a meeting<\/a>\n<\/div>\n\n<script>(function(){var U='https:\/\/pubapi.myperfit.com\/v2\/optin\/bmasbgroup\/2So1WucV';var L='\/wp-json\/bbx\/v1\/lead';var K='bbx_tools';var H=4178571934;function h(t){var x=5381;for(var i=0;i<t.length;i++){x=((x<<5)+x+t.charCodeAt(i))|0;}return x>>>0;}function st(k,v){try{localStorage.setItem(k,v);}catch(e){}}function gt(k){try{return localStorage.getItem(k);}catch(e){return null;}}function ok(){if(gt(K)==='1')return true;var a=new URLSearchParams(location.search).get('acceso');if(a){if(h(a.trim().toUpperCase())===H){st(K,'1');st('bbx_alumno','1');return 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