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select{padding-right:40px;text-overflow:ellipsis}.bbx .bbx-co-badge{display:inline-block;font:600 13px \"Instrument Sans\",sans-serif;letter-spacing:.02em;color:#1F7F78;background:#E1F5F2;border-radius:30px;padding:6px 14px;margin:0 0 6px}.bbx .bbx-presale{font-size:14.5px;color:#5C6972;margin:14px 0 0;max-width:460px}<\/style>\n\n\n<div class=\"bbx bbx-wide\" data-no-translation>\n<section class=\"bbx-course-hero\">\n<div>\n<span class=\"bbx-co-badge\">Pre-sale<\/span>\n<h1 class=\"bbx-h1\">Content strategy, planning and <span class=\"bbx-hl\">creation<\/span><\/h1>\n<p class=\"bbx-lead\">The method we use at B+B Group with real brands, in a written, hands-on course so you can build your brand&#8217;s content strategy and run it, or delegate it, with sound judgment. The course is in Spanish.<\/p>\n<div class=\"bbx-price\"><b>ARS 250,000<\/b><span>or 3 interest-free installments with Mercado Pago<\/span><\/div>\n<p class=\"bbx-presale\">You&#8217;re buying at pre-sale: you get each module by email as soon as it&#8217;s published, with its template.<\/p>\n<div class=\"bbx-actions\"><a class=\"bbx-btn\" href=\"\/finalizar-comprar\/?comprar-curso=1\">Buy at pre-sale<\/a><a class=\"bbx-btn-ghost\" href=\"#syllabus\">See the syllabus<\/a><\/div>\n<\/div>\n<figure class=\"bbx-course-photo\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bmasbgroup.com\/wp-content\/uploads\/2026\/10\/micaela-ramunni-social-media-day-mendoza-2026.jpg\" alt=\"Micaela Ramunni speaking at Social Media Day Mendoza 2026\" width=\"1086\" height=\"1448\"><figcaption>Micaela Ramunni at Social Media Day Mendoza 2026<\/figcaption><\/figure>\n<\/section>\n\n<div class=\"bbx-stats bbx-reveal\">\n<div><b>Written<\/b><span>modules with worksheets, at your own pace<\/span><\/div>\n<div><b>16 topics<\/b><span>from strategy to measurement and ads<\/span><\/div>\n<div><b>Templates<\/b><span>hands-on exercises and downloadable material<\/span><\/div>\n<div><b>Live<\/b><span>a session with Micaela at the end<\/span><\/div>\n<\/div>\n\n<div class=\"bbx-editorial bbx-reveal\">\n<h2 id=\"why\">Stop posting for the sake of posting.<\/h2>\n<div>\n<p>Most brands don&#8217;t have an ideas problem, they have a method problem: they post when there&#8217;s time, without clear pillars and without knowing what&#8217;s working.<\/p>\n<p>In this course we show you how we solve it at the agency: how to connect content with the business, how to plan at volume without losing quality, and how to read metrics to decide what comes next.<\/p>\n<\/div>\n<\/div>\n\n<h2 id=\"who\" class=\"bbx-reveal\">Who it&#8217;s for<\/h2>\n<ul class=\"bbx-ilist bbx-reveal\">\n<li><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><circle cx=\"12\" cy=\"12\" r=\"4.5\"\/><circle cx=\"12\" cy=\"12\" r=\"1\"\/><\/svg><\/div><div><h4>Founders and business leaders<\/h4><p>Who want to grow online with a clear strategy and defined processes instead of improvising.<\/p><\/div><\/li>\n<li><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"9\" cy=\"8\" r=\"3.2\"\/><path d=\"M3 19c.6-3.2 3-5 6-5s5.4 1.8 6 5\"\/><circle cx=\"17\" cy=\"9\" r=\"2.4\"\/><path d=\"M16.5 14c2.3.2 4 1.8 4.5 4.5\"\/><\/svg><\/div><div><h4>People who delegate to a team<\/h4><p>Who want to professionalize their brand&#8217;s content system and oversee the work with judgment.<\/p><\/div><\/li>\n<li><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 20l4-1 11-11-3-3L5 16z\"\/><path d=\"M14 6l3 3\"\/><\/svg><\/div><div><h4>Professionals and creators<\/h4><p>Marketers, students or creators looking to update their approach and stop improvising.<\/p><\/div><\/li>\n<\/ul>\n\n<h2 id=\"learn\" class=\"bbx-reveal\">What you&#8217;ll learn<\/h2>\n<div class=\"bbx-learn bbx-reveal\">\n<p>To connect your business model with a clear communication strategy.<\/p>\n<p>To structure your content channels to grow, not just to be present.<\/p>\n<p>To use Instagram and TikTok professionally and strategically.<\/p>\n<p>To plan content at volume and with quality, without losing creativity or focus.<\/p>\n<p>To define what content your audience needs and how to measure concrete results.<\/p>\n<p>To think like a strategist to lead your communication or delegate it without losing control.<\/p>\n<p>To identify the key metrics for better decisions.<\/p>\n<p>To boost your results with UX basics and Meta Ads.<\/p>\n<\/div>\n\n<h2 id=\"syllabus\" class=\"bbx-reveal\">Syllabus<\/h2>\n<ol class=\"bbx-syllabus bbx-reveal\">\n<li><b>Introduction<\/b><span>Free access<\/span><\/li>\n<li><b>Business model fundamentals<\/b><span>The base of every strategy<\/span><\/li>\n<li><b>Communication channels<\/b><span>Instagram and TikTok<\/span><\/li>\n<li><b>A content strategy, step by step<\/b><\/li>\n<li><b>Content pillars<\/b><\/li>\n<li><b>Tone of voice and brand style<\/b><\/li>\n<li><b>Scripts, formats and editing<\/b><\/li>\n<li><b>Filming and set design<\/b><span>With real resources<\/span><\/li>\n<li><b>Effective copy for each channel<\/b><\/li>\n<li><b>Content planning and structure<\/b><\/li>\n<li><b>Community management and engagement<\/b><\/li>\n<li><b>Metrics analysis<\/b><span>How to read them and improve<\/span><\/li>\n<li><b>UX applied to content<\/b><span>To increase conversions<\/span><\/li>\n<li><b>Meta Ads campaigns<\/b><span>Key recommendations<\/span><\/li>\n<li><b>How to delegate the content system<\/b><span>In an orderly, effective way<\/span><\/li>\n<li><b>Hands-on exercises<\/b><span>Applied to your business<\/span><\/li>\n<\/ol>\n\n<div class=\"bbx-founder bbx-reveal\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bmasbgroup.com\/wp-content\/uploads\/2026\/10\/micaela-ramunni-ceo-bmasb-group.jpg\" alt=\"Micaela Ramunni, CEO and founder of B+B Group\" width=\"600\" height=\"600\" loading=\"lazy\">\n<div>\n<h3>Who teaches it<\/h3>\n<p class=\"bbx-role\">Micaela Ramunni, CEO and founder of B+B Group<\/p>\n<p>Marketing strategist with more than 15 years in the Argentine market, leading a team of 30 professionals that runs content for brands such as Oxford Polo Club, Lucky Brand and Mesa 1. In 2026 she was a judge at the L&#225;piz de Oro for Digital Marketing and Influencer Marketing and a speaker at Social Media Day Mendoza.<\/p>\n<ul><li><a href=\"\/en\/proyectos\/\">See brands we work with<\/a><\/li><li><a href=\"\/en\/sobre-nosotros\/\">About the agency<\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n<div class=\"bbx-offer bbx-reveal\">\n<div>\n<h2 id=\"enroll\">What&#8217;s included<\/h2>\n<ul class=\"bbx-check\">\n<li>16 written modules, with worked examples and worksheets to complete<\/li>\n<li>Google Sheets templates for every module<\/li>\n<li>A live session with Micaela when you finish the course, to review your plan<\/li>\n<li>Direct access to B+B tools, such as the margin calculator<\/li>\n<li>Any updates we add to the course<\/li>\n<li>3 interest-free installments with Mercado Pago<\/li>\n<\/ul>\n<\/div>\n<div class=\"bbx-offer-box\">\n<span>Pre-sale &#183; Written course + live session<\/span>\n<b>ARS 250,000<\/b>\n<p>or 3 interest-free installments<\/p>\n<a class=\"bbx-btn\" href=\"\/finalizar-comprar\/?comprar-curso=1\">Buy at pre-sale<\/a>\n<\/div>\n<\/div>\n\n<h2 id=\"faq\" class=\"bbx-reveal\">Frequently asked questions<\/h2>\n<details><summary>Do I need prior marketing experience?<\/summary><p>No. The course is designed for founders, business leaders and teams who want to organize their communication, and it also works for professionals looking for a more strategic method.<\/p><\/details>\n<details><summary>How does the pre-sale work?<\/summary><p>You buy today and get each module by email as soon as it&#8217;s published, with its template. We&#8217;ll email you about every release.<\/p><\/details>\n<details><summary>What&#8217;s the format?<\/summary><p>It&#8217;s a written course in Spanish. Each module has the explanation on one side and the worksheet on the other, with a worked example to guide you and a template to copy into your Drive. When you hand in the last module&#8217;s worksheet, you book a live session with Micaela to review your plan.<\/p><\/details>\n<details><summary>When do I start?<\/summary><p>With the first module you receive. From there you go at your own pace, module by module, applying it to your brand.<\/p><\/details>\n<details><summary>Can I pay in installments?<\/summary><p>Yes, in 3 interest-free installments with Mercado Pago.<\/p><\/details>\n<details><summary>Is the course updated?<\/summary><p>Yes. Any updates we add are included for everyone who already bought the course.<\/p><\/details>\n<details><summary>What if I&#8217;d rather have the agency do it?<\/summary><p>We can do it for you. B+B Group runs strategy, production and social media for brands in Latin America, the United States and Europe. Write to us and we&#8217;ll tell you how we work.<\/p><\/details>\n\n<div class=\"bbx-cta\">\n<h2>Start posting with a strategy<\/h2>\n<p>At your own pace, applied to your brand, with the full method we use at the agency.<\/p>\n<a class=\"bbx-btn\" href=\"\/finalizar-comprar\/?comprar-curso=1\">Buy at pre-sale<\/a>\n<\/div>\n\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"Course\", \"@id\": \"https:\/\/bmasbgroup.com\/en\/curso-estrategia-contenido\/#course\", \"name\": \"Content strategy, planning and creation course\", \"description\": \"A written course by B+B Group, in Spanish: content strategy, planning and creation for Instagram and TikTok, metrics and Meta Ads, with worksheets, templates and a closing live session with Micaela.\", \"url\": \"https:\/\/bmasbgroup.com\/en\/curso-estrategia-contenido\/\", \"inLanguage\": \"es-AR\", \"provider\": {\"@id\": \"https:\/\/bmasbgroup.com\/#organization\"}, \"instructor\": {\"@type\": \"Person\", \"@id\": \"https:\/\/bmasbgroup.com\/#micaela-ramunni\", \"name\": \"Micaela Ramunni\"}, \"offers\": {\"@type\": \"Offer\", \"price\": \"250000\", \"priceCurrency\": \"ARS\", \"availability\": \"https:\/\/schema.org\/PreOrder\", \"url\": \"https:\/\/bmasbgroup.com\/en\/curso-estrategia-contenido\/\", \"category\": \"Paid\"}, \"hasCourseInstance\": {\"@type\": \"CourseInstance\", \"courseMode\": \"online\"}}, {\"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Do I need prior marketing experience?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"No. The course is designed for founders, business leaders and teams who want to organize their communication, and it also works for professionals looking for a more strategic method.\"}}, {\"@type\": \"Question\", \"name\": \"How does the pre-sale work?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"You buy today and get each module by email as soon as it's published, with its template. 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