{"id":22296,"date":"2026-10-14T21:41:17","date_gmt":"2026-10-14T21:41:17","guid":{"rendered":"https:\/\/bmasbgroup.com\/?page_id=22296"},"modified":"2026-10-14T23:40:30","modified_gmt":"2026-10-14T23:40:30","slug":"estrategia-comercial-marketing","status":"publish","type":"page","link":"https:\/\/bmasbgroup.com\/en\/estrategia-comercial-marketing\/","title":{"rendered":"Estrategia comercial y de marketing"},"content":{"rendered":"<style>.bbx{--navy:#072032;--ink:#5C6972;--teal:#2C948C;--teal2:#249484;--mint:#E1F5F2;--soft:#F8FAF5;--line:#E3E9E7;font-family:\"DM Sans\",sans-serif;font-size:17px;line-height:1.65;color:var(--ink);max-width:880px;margin:0 auto;padding:0 0 40px}.bbx *{box-sizing:border-box}.bbx .bbx-h1{font-family:\"Instrument Sans\",instrument-sans,sans-serif;color:#0F2552;font-weight:600;font-size:50px;line-height:1.1;letter-spacing:-.01em;margin:70px 0 22px;text-transform:none}.bbx h2,.bbx h3,.bbx h4{font-family:\"Instrument 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.wpcf7-not-valid-tip{font-size:13px;font-weight:500}.bbx .bbx-contact-foot{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:56px 0 0}.bbx .bbx-cfoot{display:grid;grid-template-columns:44px 1fr;gap:16px;background:var(--soft);border-radius:22px;padding:22px}.bbx .bbx-cfoot .bbx-ico{width:44px;height:44px;border-radius:14px;background:var(--mint);display:flex;align-items:center;justify-content:center}.bbx .bbx-cfoot h4{margin:2px 0 4px;font-size:17px}.bbx .bbx-cfoot p{margin:0 0 6px;font-size:15px}.bbx .bbx-cfoot a{font-weight:600;font-size:15px}@media (max-width:900px){.bbx .bbx-contact-opts,.bbx .bbx-contact-form,.bbx .bbx-contact-foot{grid-template-columns:1fr}.bbx .bbx-contact-form{gap:24px;margin-top:48px}.bbx .bbx-contact-box{padding:26px 20px}}<\/style>\n\n\n<div class=\"bbx bbx-wide\" data-no-translation>\n<section class=\"bbx-hero\">\n<h1 class=\"bbx-h1\"><span class=\"bbx-hl\">Integrated<\/span> sales and marketing strategy<\/h1>\n<p class=\"bbx-lead\">For companies that need to get their selling and their messaging in order: a business diagnosis, a plan built on sales metrics and a team that executes it across every channel.<\/p>\n<div class=\"bbx-actions\"><a class=\"bbx-btn\" href=\"https:\/\/calendly.com\/micaela-bmasbgroup\/30min\" target=\"_blank\" rel=\"noopener\">Book a meeting<\/a><a class=\"bbx-btn-ghost\" href=\"\/en\/casos-de-exito\/\">See case studies<\/a><\/div>\n<\/section>\n\n<div class=\"bbx-band bbx-band-3 bbx-reveal\">\n<div><b>3 stages<\/b><span>diagnosis, plan and execution, with the same team from start to finish<\/span><\/div>\n<div><b>1 metric<\/b><span>per goal, tied to sales and not to likes<\/span><\/div>\n<div><b>9 disciplines<\/b><span>from sales strategy to AI automation<\/span><\/div>\n<\/div>\n\n<p class=\"bbx-statement bbx-reveal\">Before doing more marketing, you need to know <em>what is holding back<\/em> growth.<\/p>\n\n<div class=\"bbx-two bbx-reveal\">\n<div><h2 id=\"que-resuelve\">What it solves<\/h2><\/div>\n<div>\n<ul class=\"bbx-check\">\n<li><strong>Channels that don&#8217;t talk to each other.<\/strong> Ads send traffic to a website that doesn&#8217;t convert, or social says one thing and the ads say another.<\/li>\n<li><strong>Not knowing what works.<\/strong> The money gets spent, but nobody can say which part of the marketing brings in sales.<\/li>\n<li><strong>Relying on a single channel.<\/strong> Every client comes from referrals or from one platform, and there is no way to grow on demand.<\/li>\n<li><strong>Growing without structure.<\/strong> New locations, products or markets without a plan to support them.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<h2 id=\"que-incluye\" class=\"bbx-reveal\">What&#8217;s included<\/h2>\n<div class=\"bbx-bento bbx-reveal\">\n<div class=\"bbx-cell w4 dark\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"10.5\" cy=\"10.5\" r=\"6.5\"\/><path d=\"M15.5 15.5L21 21\"\/><\/svg><\/div><h3>Strategic diagnosis<\/h3><p>We analyze your business, margins, sales process, current channels and competitors. The result is a map of what works, what is wasted and where the opportunity is.<\/p><\/div>\n<div class=\"bbx-cell mint\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><circle cx=\"12\" cy=\"12\" r=\"4.5\"\/><circle cx=\"12\" cy=\"12\" r=\"1\"\/><\/svg><\/div><h3>Metrics<\/h3><p>One primary number per goal, tied to sales, and a dashboard to track it.<\/p><\/div>\n<div class=\"bbx-cell\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M15.5 8.5l-2 5-5 2 2-5z\"\/><\/svg><\/div><h3>Positioning<\/h3><p>Value proposition, messaging and differentiators against the competition.<\/p><\/div>\n<div class=\"bbx-cell\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 3l9 5-9 5-9-5z\"\/><path d=\"M3 13l9 5 9-5\"\/><\/svg><\/div><h3>Channel plan<\/h3><p>Which channel plays which role, with what budget and in what order.<\/p><\/div>\n<div class=\"bbx-cell\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 20l4-1 11-11-3-3L5 16z\"\/><path d=\"M14 6l3 3\"\/><\/svg><\/div><h3>Branding<\/h3><p>A consistent visual and verbal identity across every touchpoint.<\/p><\/div>\n<div class=\"bbx-cell w3\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M3.5 12h17M12 3.5c2.5 2.6 2.5 14.4 0 17M12 3.5c-2.5 2.6-2.5 14.4 0 17\"\/><\/svg><\/div><h3>Web and conversion<\/h3><p>Websites built to convert, with connected tracking and SEO from day one.<\/p><\/div>\n<div class=\"bbx-cell w3 mint\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 3l1.9 5.6L19.5 10.5l-5.6 1.9L12 18l-1.9-5.6L4.5 10.5l5.6-1.9z\"\/><path d=\"M19 3v3M17.5 4.5h3\"\/><\/svg><\/div><h3>Email and automation<\/h3><p>Welcome, abandoned cart and follow-up flows, plus AI automations for reporting and operations.<\/p><\/div>\n<\/div>\n\n<h2 id=\"como-trabajamos\" class=\"bbx-reveal\">How we work<\/h2>\n<div class=\"bbx-steps bbx-reveal\">\n<div class=\"bbx-step\"><h3>Diagnosis<\/h3><p>Meetings with your team, a review of your data and channels, and a report with findings and priorities.<\/p><\/div>\n<div class=\"bbx-step\"><h3>Plan<\/h3><p>Goals, metrics, channels, budget and timeline, with a modular proposal so you only hire what you need.<\/p><\/div>\n<div class=\"bbx-step\"><h3>Execution<\/h3><p>The same team that built the plan executes it, measures it and adjusts it every month, in coordination with your in-house team.<\/p><\/div>\n<\/div>\n\n<h2 id=\"preguntas\" class=\"bbx-reveal\">Frequently asked questions<\/h2>\n<details><summary>What does a marketing diagnosis include?<\/summary><p>A review of the business and its margins, the sales process, every active channel (social, paid media, web, email), the competition and the tracking setup. It ends with a findings report and a ranked list of priorities.<\/p><\/details>\n<details><summary>Do I have to hire every service?<\/summary><p>No. Our services are modular: after the diagnosis we put together a proposal with the modules your business needs, in the order that makes sense.<\/p><\/details>\n<details><summary>Do you work with the company&#8217;s marketing team?<\/summary><p>Yes. We can lead all of your marketing or complement an in-house team, with roles and owners defined from the start.<\/p><\/details>\n<details><summary>How long does it take to see the impact of an integrated strategy?<\/summary><p>Changes in paid media and conversion usually show up in the first or second month. Brand positioning and community are measured over six months or more. That is why the plan defines which metric to watch at each stage.<\/p><\/details>\n\n<div class=\"bbx-cta\">\n<h2>Let&#8217;s start with the diagnosis<\/h2>\n<p>In 30 minutes we get to know your business and tell you where we would start.<\/p>\n<a class=\"bbx-btn\" href=\"https:\/\/calendly.com\/micaela-bmasbgroup\/30min\" target=\"_blank\" rel=\"noopener\">Book a meeting<\/a>\n<\/div>\n\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"Service\", \"@id\": \"https:\/\/bmasbgroup.com\/en\/estrategia-comercial-marketing\/#service\", \"name\": \"Integrated sales and marketing strategy\", \"description\": \"Business diagnosis, a plan built on sales metrics and coordinated execution across every channel, for brands and companies in Argentina, Chile and the US.\", \"url\": \"https:\/\/bmasbgroup.com\/en\/estrategia-comercial-marketing\/\", \"provider\": {\"@id\": \"https:\/\/bmasbgroup.com\/#organization\"}, \"areaServed\": [\"Latin America\", \"United States\", \"Europe\"], \"serviceType\": \"Integrated sales and marketing strategy\"}, {\"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What does a marketing diagnosis include?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A review of the business and its margins, the sales process, every active channel (social, paid media, web, email), the competition and the tracking setup. 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