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.wpcf7-not-valid-tip{font-size:13px;font-weight:500}.bbx .bbx-contact-foot{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:56px 0 0}.bbx .bbx-cfoot{display:grid;grid-template-columns:44px 1fr;gap:16px;background:var(--soft);border-radius:22px;padding:22px}.bbx .bbx-cfoot .bbx-ico{width:44px;height:44px;border-radius:14px;background:var(--mint);display:flex;align-items:center;justify-content:center}.bbx .bbx-cfoot h4{margin:2px 0 4px;font-size:17px}.bbx .bbx-cfoot p{margin:0 0 6px;font-size:15px}.bbx .bbx-cfoot a{font-weight:600;font-size:15px}@media (max-width:900px){.bbx .bbx-contact-opts,.bbx .bbx-contact-form,.bbx .bbx-contact-foot{grid-template-columns:1fr}.bbx .bbx-contact-form{gap:24px;margin-top:48px}.bbx .bbx-contact-box{padding:26px 20px}}<\/style>\n\n\n<div class=\"bbx bbx-wide\" data-no-translation>\n<section class=\"bbx-hero\">\n<h1 class=\"bbx-h1\">Paid media agency in <span class=\"bbx-hl\">Buenos Aires<\/span><\/h1>\n<p class=\"bbx-lead\">Meta Ads and Google Ads campaigns built to sell: ecommerce, stores that sell through WhatsApp and B2B lead generation. Every dollar of ad spend is read in revenue.<\/p>\n<div class=\"bbx-actions\"><a class=\"bbx-btn\" href=\"https:\/\/calendly.com\/micaela-bmasbgroup\/30min\" target=\"_blank\" rel=\"noopener\">Audit my account<\/a><a class=\"bbx-btn-ghost\" href=\"\/en\/casos-de-exito\/\">See case studies<\/a><\/div>\n<\/section>\n\n<div class=\"bbx-band bbx-reveal\">\n<div><b>9.9x<\/b><span>ROAS for a home decor ecommerce brand over 20 days of peak season<\/span><\/div>\n<div><b>5.25x<\/b><span>all-time ROAS for a textile ecommerce brand with more than two years of paid media<\/span><\/div>\n<div><b>6,300+<\/b><span>qualified WhatsApp conversations in one year for a multi-location chain<\/span><\/div>\n<div><b>Daily<\/b><span>monitoring of every account with our own AI agents<\/span><\/div>\n<\/div>\n\n<p class=\"bbx-statement bbx-reveal\">Paid media rarely fails for lack of budget. It fails because of <em>structure<\/em>.<\/p>\n\n<h2 id=\"que-incluye\" class=\"bbx-reveal\">What&#8217;s included<\/h2>\n<div class=\"bbx-bento bbx-reveal\">\n<div class=\"bbx-cell w4 dark\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 3l9 5-9 5-9-5z\"\/><path d=\"M3 13l9 5 9-5\"\/><\/svg><\/div><h3>Structure by business goal<\/h3><p>We split campaigns by what you sell and to whom: catalog, remarketing, prospecting, messages by location or lead forms that qualify leads. Each one with its own budget and its own metric.<\/p><\/div>\n<div class=\"bbx-cell mint\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M4 20V10M10 20V4M16 20v-7M22 20H2\"\/><\/svg><\/div><h3>Tracking before spending<\/h3><p>Pixel, Conversions API and GA4 set up and verified before scaling.<\/p><\/div>\n<div class=\"bbx-cell\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><circle cx=\"12\" cy=\"12\" r=\"4.5\"\/><circle cx=\"12\" cy=\"12\" r=\"1\"\/><\/svg><\/div><h3>Meta Ads<\/h3><p>Facebook, Instagram and WhatsApp: catalog, sales campaigns, messages and instant forms.<\/p><\/div>\n<div class=\"bbx-cell\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"10.5\" cy=\"10.5\" r=\"6.5\"\/><path d=\"M15.5 15.5L21 21\"\/><\/svg><\/div><h3>Google Ads<\/h3><p>Search, Performance Max and YouTube, with conversions connected to GA4.<\/p><\/div>\n<div class=\"bbx-cell\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"3\" y=\"7\" width=\"18\" height=\"13\" rx=\"3\"\/><path d=\"M8.5 7l1.6-2.5h3.8L15.5 7\"\/><circle cx=\"12\" cy=\"13.5\" r=\"3.5\"\/><\/svg><\/div><h3>Ad creative<\/h3><p>Visuals and videos made for ads, with constant testing of hooks.<\/p><\/div>\n<div class=\"bbx-cell w3\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 3l1.9 5.6L19.5 10.5l-5.6 1.9L12 18l-1.9-5.6L4.5 10.5l5.6-1.9z\"\/><path d=\"M19 3v3M17.5 4.5h3\"\/><\/svg><\/div><h3>Daily AI monitoring<\/h3><p>Our own agent reviews spend, frequency, creative fatigue and campaigns that spend without selling every morning, and alerts us before money is lost.<\/p><\/div>\n<div class=\"bbx-cell w3 mint\"><div class=\"bbx-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6 3h8l4 4v14H6z\"\/><path d=\"M14 3v4h4M9 12h6M9 16h6\"\/><\/svg><\/div><h3>A report that makes decisions<\/h3><p>It starts with revenue, compares it with the previous month and says what was cut, what was scaled and what comes next.<\/p><\/div>\n<\/div>\n\n<h2 id=\"como-trabajamos\" class=\"bbx-reveal\">How we run an account<\/h2>\n<div class=\"bbx-steps bbx-reveal\">\n<div class=\"bbx-step\"><h3>Audit<\/h3><p>We look at what spends without selling, expired campaigns that are still running, overlapping audiences and whether the tracking can be trusted.<\/p><\/div>\n<div class=\"bbx-step\"><h3>Rebuild<\/h3><p>We reorganize the structure by goal, move budget toward what sells and define the metric for each campaign.<\/p><\/div>\n<div class=\"bbx-step\"><h3>Ongoing optimization<\/h3><p>Weekly adjustments, creative refreshes and a monthly report with decisions, not just metrics.<\/p><\/div>\n<\/div>\n\n<div class=\"bbx-two bbx-reveal\">\n<div><h2 id=\"donde-rinde\">Where it performs best<\/h2><\/div>\n<div>\n<p><strong>Ecommerce.<\/strong> Catalog and dynamic remarketing campaigns, with ROAS read against the margin of each category and not against an overall average.<\/p>\n<p><strong>Stores that sell through WhatsApp.<\/strong> One campaign per location with its own radius and preset messages. For a chain with more than 15 locations, cross-referencing the data showed that sales track conversations (0.66 correlation) far more closely than ad spend (0.14).<\/p>\n<p><strong>B2B companies.<\/strong> Forms that qualify by industry and volume, audiences by job title and company, and sales follow-up on every lead.<\/p>\n<\/div>\n<\/div>\n\n<h2 id=\"preguntas\" class=\"bbx-reveal\">Frequently asked questions<\/h2>\n<details><summary>How much should I invest in digital advertising?<\/summary><p>It depends on your average order value, your margin and your goal. For an ecommerce business, the investment is set from the business&#8217;s break-even ROAS; for a physical store, from how many conversations each location needs. We run the numbers with your data in the first meeting.<\/p><\/details>\n<details><summary>Should I invest in Meta Ads or Google Ads?<\/summary><p>Meta works best to create demand and sell through catalog or messaging. Google works best when people are already searching for what you sell. Most of our accounts combine both, with separate budgets measured by results.<\/p><\/details>\n<details><summary>How long does it take to see results from paid media?<\/summary><p>Campaigns need two to six weeks to exit the learning phase and stabilize. An audit and a structural rebuild can show improvements from the first month, especially when budget is being spent on campaigns that don&#8217;t sell.<\/p><\/details>\n<details><summary>Are the ad accounts owned by my company?<\/summary><p>Yes. The accounts, the pixel and the data belong to your company. B+B works as a partner with admin access, so you always keep control.<\/p><\/details>\n<details><summary>What is a good ROAS?<\/summary><p>One that beats your business&#8217;s break-even point. A 4x ROAS can be excellent for a high-margin product and fall short for a low-margin one. That is why we always compare it against the profitability of each category.<\/p><\/details>\n\n<div class=\"bbx-cta\">\n<h2>Is your paid media selling what it should?<\/h2>\n<p>We review your Meta or Google account and show you where the budget is going.<\/p>\n<a class=\"bbx-btn\" href=\"https:\/\/calendly.com\/micaela-bmasbgroup\/30min\" target=\"_blank\" rel=\"noopener\">Book a meeting<\/a>\n<\/div>\n\n<\/div>\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"Service\", \"@id\": \"https:\/\/bmasbgroup.com\/en\/agencia-paid-media-buenos-aires\/#service\", \"name\": \"Paid media: Meta Ads and Google Ads\", \"description\": \"Meta Ads and Google Ads campaigns measured in sales: ecommerce ROAS of up to 9.9x and WhatsApp campaigns by location. 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